Privacy Policy

Last updated: 24/06/2026

Business name: Alder & Co.AI

Address: 4a/2 Locomotive Street, Eveleigh NSW 2015, Australia

1. Introduction

Alder & Co.AI (“Alder”, “we”, “us” or “our”) provides a business-to-business software platform designed to help brands better understand customer behaviour, generate predictive insights, and support personalised retention and engagement campaigns.

This Privacy Policy explains how we collect, use, disclose, store and otherwise handle personal information and other data in connection with our website, platform, services, communications and related business operations.

By accessing our website, using our platform, or otherwise interacting with us, you acknowledge that you have read this Privacy Policy.

2. Who this Privacy Policy applies to

This Privacy Policy applies to personal information and other data we collect or process about:

visitors to our website;
representatives of current, prospective or former business customers;
authorised users of the Alder platform;
individuals whose data is uploaded, connected or otherwise made available to Alder by our business customers in connection with their use of the platform; and
people who contact us for support, onboarding, demos or other business enquiries.

Alder is intended for business customers and brands, not for personal, household or consumer use.

3. The services we provide

Alder provides software and related services that may include:

customer intelligence and segmentation;
churn prediction, customer lifetime value analysis and related predictive modelling;
recommendation and behavioural insights;
campaign drafting and workflow support for email and SMS communications;
AI-assisted generation of customer-facing messaging, summaries, recommendations and other outputs;
reporting, analysis, and customer retention workflows; and
onboarding, support and account management services.

4. Information we collect

Depending on how you interact with Alder and the services you use, we may collect or process the following categories of information.

4.1 Account and business information

We may collect information such as:

name;
business name;
work email address;
phone number;
billing or account contact details;
job title or role; and
information relating to your organisation’s subscription, onboarding or account setup.

4.2 Uploaded files and customer-provided data

Our business customers may upload or connect data to Alder, including through CSV, spreadsheet or similar file uploads. This may include information such as:

customer records;
order and transaction history;
product and catalogue information;
revenue and purchasing data;
contact details such as names, email addresses and phone numbers;
customer segments and behavioural information; and
other business data relevant to the customer’s use of the platform.

4.3 E-commerce and connector data

Where a customer connects Alder to supported services, we may collect or receive data from those systems, including:

Shopify or similar e-commerce platform data, including orders, products, customers, revenue and transaction history;
Stripe billing and subscription metadata, including transaction values and billing records relevant to the customer’s account; and
Google Sheets or similar connected business datasets where enabled by the customer.

We do not collect or store full payment card numbers from Stripe or other payment providers.

4.4 Campaign and communication data

Where our services are used to support customer communications, we may collect or process information such as:

email campaign sends, opens, clicks, unsubscribes and related engagement metrics;
SMS sends, delivery status, clicks, replies and related engagement data;
contact details used for campaigns, including names, email addresses and phone numbers; and
campaign configuration, approvals, scheduling and workflow data.

4.5 AI-generated and analytical outputs

We may generate or store outputs created through Alder’s services, including:

customer segments;
churn predictions;
customer lifetime value estimates;
retention or behavioural recommendations;
draft emails, SMS messages, summaries and suggested outreach copy;
reports, dashboards and analytical insights; and
other outputs derived from customer-provided or connected data.

4.6 Technical, device and usage information

When you use our website or platform, we may automatically collect information such as:

IP address;
browser type and version;
device information;
operating system;
session and login activity;
pages or features accessed;
timestamps and usage logs;
referring URLs;
cookie or similar tracking data; and
performance, diagnostic and error information.

4.7 Support, onboarding and communications

If you contact us or engage with us for onboarding, support or commercial discussions, we may collect information such as:

emails and correspondence;
support tickets and support messages;
onboarding notes;
meeting notes;
feedback, requests and preferences; and
any information you choose to provide to us.

5. How we use information

We may use personal information and other data for the following purposes:

to provide, operate, maintain and improve Alder and our related services;
to create and manage customer accounts and user access;
to ingest, organise, analyse and process customer-provided or connected business data;
to generate predictive models, customer insights, reports and recommendations;
to create draft email and SMS content and support campaign workflows;
to send or facilitate customer-approved communications where the relevant customer has instructed us to do so;
to provide onboarding, support, troubleshooting and account management;
to monitor usage, security, performance and service quality;
to develop, test and improve features, workflows and platform functionality;
to communicate with customers and prospective customers about our services;
to manage billing, subscriptions, renewals and account administration;
to investigate incidents, enforce our terms and protect our rights;
to comply with legal obligations and respond to lawful requests; and
for other purposes disclosed at the time of collection or otherwise permitted by law.

6. AI and automated processing

Alder uses machine learning models and AI systems to assist with analytics, prediction, content generation and workflow support.

This may include using customer-provided or connected data to:

identify customer segments;
estimate churn risk or customer lifetime value;
generate recommendations or summaries;
draft customer-facing emails or SMS messages; and
support retention and engagement workflows.

Where Alder generates draft campaign content or recommendations, those outputs are intended to support our business customers’ decision-making and operations. At launch, campaign sends are approval-based and are not sent automatically without customer approval.

7. Our role and our customers’ role

In many cases, Alder processes personal information on behalf of business customers who upload, connect or otherwise make available data through the platform.

In those circumstances:

the business customer is generally responsible for ensuring it has the appropriate rights, consents and legal basis to provide the data to Alder and to use Alder in connection with that data; and
Alder acts as a service provider or processor in accordance with the customer’s instructions, subject to our own legal and operational obligations.

If you are an individual whose information has been provided to Alder by one of our business customers, you may wish to contact that business directly in the first instance regarding how your information is handled.

8. Cookies and similar technologies

We may use cookies, analytics tools and similar technologies on our website and platform to:

keep users signed in;
remember preferences and settings;
understand website and platform usage;
improve performance and security; and
analyse traffic and product usage trends.

You may be able to manage certain cookie settings through your browser or device settings, although doing so may affect functionality.

9. When we disclose information

We may disclose personal information and other data to the following categories of recipients where reasonably necessary to operate our business and services:

9.1 Service providers and subprocessors

We may share information with trusted service providers and infrastructure partners that help us deliver Alder, including providers of:

cloud hosting and storage;
analytics and observability;
email and SMS delivery;
authentication, billing and subscription management;
AI, machine learning and content generation services;
business support, onboarding or operational tools; and
professional advisory services.

Depending on the services used, these providers may include:

OpenAI
Anthropic
Tavily
Google Places
SendGrid
Twilio
Google Cloud Storage / Google Cloud services
Sentry
Stripe
Shopify
Google Sheets / Google Workspace services

We may update the service providers we use from time to time.

9.2 Business transfers

If we restructure, sell, merge, transfer or otherwise deal with part or all of our business or assets, information may be disclosed to relevant parties as part of that process.

9.3 Legal, compliance and protection purposes

We may disclose information where reasonably necessary to:

comply with law, regulation, court order or lawful government request;
enforce our agreements, policies or rights;
detect, investigate or prevent fraud, abuse, security incidents or unlawful activity; or
protect the rights, property or safety of Alder, our customers, users or others.

10. Overseas disclosure and international data transfers

Alder is based in Australia, but some of our service providers, infrastructure providers and customers may be located in, or operate from, other countries, including the United States.

As a result, personal information and other data may be stored or processed outside Australia, including in jurisdictions that may have different privacy laws from those in your location.

Where we transfer information internationally, we take reasonable steps to ensure it is handled in a manner consistent with applicable privacy requirements and this Privacy Policy.

11. Data retention

We retain personal information and other data for as long as reasonably necessary to:

provide our services;
maintain customer accounts and records;
support legitimate business operations;
resolve disputes and enforce agreements; and
comply with legal, tax, accounting and regulatory obligations.

We may also retain de-identified, aggregated or non-personal information for analytics, research, product improvement and business reporting purposes where permitted by law.

12. Security

We take reasonable technical, organisational and administrative measures designed to protect personal information and other data against unauthorised access, misuse, loss, disclosure or alteration.

However, no method of transmission over the internet or method of electronic storage is completely secure. While we take security seriously, we cannot guarantee absolute security.

13. Access, correction and privacy requests

Depending on your circumstances and applicable law, you may have the right to request access to, correction of, or deletion of personal information we hold about you.

If you would like to make a privacy request, please contact us at: info@aldernco.ai

We may need to verify your identity before responding to certain requests. If the information relates to data provided to Alder by one of our business customers, we may direct you to that customer where appropriate.

14. Marketing communications

We may send business-related updates, product information, event invitations or marketing communications to prospective or current customers and contacts where permitted by law.

You can opt out of marketing communications at any time by using the unsubscribe mechanism in the message or by contacting us at info@aldernco.ai.

15. Children

Alder is intended for business use and is not directed to children. We do not knowingly collect personal information directly from children through our platform for consumer use.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, legal obligations or privacy practices.

When we do, we will update the “Last updated” date above. If the changes are material, we may also provide additional notice where appropriate.

17. Contact us

If you have any questions, concerns or requests about this Privacy Policy or our privacy practices, please contact us at:

Alder & Co.AI

4a/2 Locomotive StreetEveleigh NSW 2015Australia

Email: info@aldernco.ai