Understand your customers. Retain more of them.

Alder is an AI-powered business and customer intelligence platform for growing DTC brands.
It helps teams understand what’s happening in the business, why it’s happening, what’s likely to happen next, and what to do about it - without weeks of manual analysis.
But Alder isn’t just built to improve reporting. It’s built to improve customer experience.
By understanding customer behaviour, purchase patterns, lifecycle stage and predicted future value more deeply, Alder helps brands send more relevant, personalised messages - the kind that feel like they were written for that customer, not blasted to a list.
From there, Alder turns that intelligence into personalised retention and engagement campaigns, with your approval.

Triple Whale and Polar Analytics are primarily analytics and reporting platforms. They help brands understand performance, attribution and high-level metrics across their store and marketing channels.
Alder goes further.
In addition to showing what’s happening in the business, Alder helps brands understand why it’s happening, what’s likely to happen next, and what action to take. That includes predictive churn modelling, customer lifetime value forecasting, behavioural segmentation, AI-powered insights and personalised retention campaigns generated from those insights.
The difference is that Alder doesn’t stop at dashboards. It’s designed to help brands understand customers more deeply, improve the quality of their customer experience, and turn intelligence into action.

Alder uses a combination of machine learning models, customer transaction history, behavioural signals, lifecycle data and business context to identify patterns in customer behaviour.
Depending on the use case, Alder can model things like churn risk, repurchase probability, expected future spend, customer lifetime value and behavioural segments. These predictions are refreshed continuously as new customer and business data flows into the platform.
The goal isn’t just to predict what a customer might do next. It’s to help brands understand that customer more deeply, so they can make better decisions, create better experiences and communicate in a way that actually feels relevant.

You stay in control.
Alder can generate campaign recommendations, messaging and retention workflows automatically, but nothing is sent without your approval. Teams can review, edit and approve campaigns before they go live, ensuring every message aligns with brand tone, commercial priorities and any category-specific requirements.
Alder is designed to help teams move faster and personalise at scale - not to remove oversight.

We treat customer and business data with the level of care it deserves.
Alder is designed with secure data handling practices, controlled access and clear approval workflows in mind. We understand that for many brands - especially those operating in healthcare, subscription and other sensitive categories - trust, privacy and data integrity are non-negotiable.
If data security, infrastructure or compliance requirements are important to your team, we’re happy to walk you through how Alder handles data, permissions and campaign approval processes during a demo.

Alder is built for modern DTC and consumer brands that want to better understand, retain and grow their customer base.
That includes categories like fashion, beauty, healthcare, wellness and subscription commerce - but the platform is not limited to those verticals. If your business has customer, order and marketing data, and you want to turn that data into clearer decisions, more relevant customer experiences and more personalised retention activity, Alder is likely a strong fit.
We can also tailor how recommendations, campaigns and workflows behave depending on your business model, product complexity and operational requirements.

Alder is designed to plug into the systems DTC brands already use across commerce, marketing and customer operations.
Depending on your stack, this can include your eCommerce platform, CRM, marketing tools and other key customer data sources. The goal is to bring customer, transaction and behavioural data into one place so Alder can analyse it, generate insights, and help orchestrate action from a single platform.
If you’d like to know whether Alder works with your current stack, we can walk through that during a demo.

Setup is designed to be lightweight compared to a traditional analytics or data project.
In most cases, Alder can be connected to your stack and start processing data within days rather than months. The exact timeline depends on the complexity of your business, the systems you use, and how much historical data you want to bring in - but the goal is always to get to insight quickly, without a long implementation cycle or a dedicated data team.